About Us
Our Story: Embracing the SoCal Spirit
A Vision Rooted in Simplicity
Our logo is drawn from Southern California's ocean waves — simplicity, vitality, and connection. We believe strength and health don't require an expensive gym membership or complex equipment. Just kettlebells, a little community, and some sunlight.
Our Core Beliefs
Less Is More
We skip the high-tech fitness gadgets in favor of simplicity. Our ancestors built real strength and resilience with basic tools — the kettlebell is one of the best there is.
Functional Fitness
Training should fit naturally into your life and make the things you love easier — surfing, climbing, skiing, playing with your kids. Kettlebells build strength that carries over to everything.
Kettlebells Are for Everyone
Beginner or seasoned athlete, anyone can benefit from kettlebells with the right guidance and a progressive plan.
Meet the Founder: Jeremy Shelton
Jeremy Shelton is a healthspan optimization coach, functional strength enthusiast, and surfer based in Southern California. When the 2020 gym closures collided with a nationwide kettlebell shortage, he couldn't find quality equipment for his coaching clients. That problem became SoCal Kettlebellz — both a source for great bells and a community hub.
Our Mission
- Keep Moving — movement drives everything we build and every experience we create.
- Connection — community beyond the workout, linking coaches with kettlebell people.
- Educate to Empower — knowledge for every level, toward a healthier world.