OUR STORY

EMBRACING THE SOCAL SPIRIT

A VISION ROOTED IN SIMPLICITY

The SoCal Kettlebellz logo, inspired by the sun-kissed waves of Southern California beaches, captures the essence of our brand: simplicity, vitality, and connection. Just like the captivating sunsets that paint our skies, our kettlebells aim to bring a touch of SoCal magic to your fitness journey.

We believe that achieving strength and health doesn't require fancy gym memberships or elaborate equipment. Sometimes, all you need is a kettlebell, a supportive community, and a sprinkle of sunshine-induced vitamin D.

OUR CORE BELIEFS

LESS IS MORE.

In a world brimming with high-tech fitness gadgets, we champion the power of simplicity. The human body, honed over millennia, doesn't need infomercial-sponsored contraptions to thrive. Our ancestors, with their hunter-gatherer lifestyles, relied on simple tools like the kettlebell to build strength and resilience.

FUNCTIONAL FITNESS.

We believe in fitness that seamlessly blends into your lifestyle. Your training should enhance your passions, whether it's surfing, climbing, skiing, or playing a casual game at the park. Our kettlebells are designed to make you healthier, stronger, and more efficient in the activities you love.

KETTLEBELLS ARE FOR EVERYONE.

Yes, everyone. Whether you're a seasoned gym-goer or a complete beginner, kettlebells offer a gateway to enhanced strength, mobility, balance, and coordination. With the right guidance and progressions, anyone can unlock the transformative power of kettlebells.

MEET THE FOUNDER: JEREMY SHELTON

“The ability to move dynamically is a precious gift. Therefore,We must embrace and refine it”

Jeremy Shelton, our founder, embodies the SoCal spirit. A health span optimization coach, functional strength enthusiast, and passionate surfer, Jeremy has called Southern California home for two decades. In 2020, as the COVID-19 pandemic forced gyms to close their doors, Jeremy found himself without a place to coach his clients and, surprisingly, without a quality kettlebell to use. Amidst a nationwide kettlebell shortage, he embarked on a quest to find the perfect equipment. What started as a personal mission soon evolved into something bigger. Jeremy realized that people craved not just kettlebells, but also a sense of community. Thus, SoCal Kettlebellz was born.

OUR MISSION: EMPOWERING MOVEMENT, CONNECTION, AND EDUCATION

01

KEEP MOVING.

Movement is our lifeblood. It's not just a fitness philosophy; it's the driving force behind everything we do. We're constantly evolving, refining our customer experience, and creating content that resonates with our audience.

02

CONNECTION.

We've built a community that goes beyond physical strength. We connect people to their best selves, fostering a supportive environment where individuals can thrive. We bridge the gap between experienced coaches and those seeking to maximize their kettlebell journey.

03

EDUCATE TO EMPOWER.

Whether you're a kettlebell expert or a curious newcomer, we're here to inspire and educate. We believe that a world with more kettlebells is a stronger, healthier, and happier place.