OUR STORY
DOPE KETTLEBELLS ... IT'S THAT SIMPLE
Sure, who doesn't wanna get swole, cut, shredded, jacked, ripped? Aesthetic goals are great, but they should always be built on a solid foundation of functional strength.
We built SoCal Kettlebellz on the notion that you don't necessarily need a gym membership or elaborate equipment to get strong and fit. We firmly believe that less is more. A kettlebell and some sunshine induced vitamin D may be all you need for health and happiness.
WE BELIEVE
LESS IS MORE.
Let's face it, the fitness world is exploding with high tech gadgets that promise to transform your body and elevate your fitness routine. But who really needs all that stuff? A wise man once said that the more you know, the less you need.
fITNESS SHOULD BE FUNCTIONAL.
We believe in fitness that functions to support your lifestyle. Your training regimen should make you healthier, stronger and more efficient in the things you love to do. Whether that be surfing, climbing, skiing, or hooping.
KETTLEBELLS ARE FOR EVERYONE.
Yes, everyone, even if you've never been to a Crossfit gym, or any kind of gym for that matter. We reject the typical gym rat bro stereotypes, and embrace the philosophy that everyone and anyone can find value in owning a kettlebell. Don't worry bros, you're totally welcome in the SKB community ... just keep your wrist straight in the racked position.
MEET THE FOUNDER
“The ability to move dynamically is a precious gift. Therefore,We must embrace and refine it”
Our founder, Jeremy Shelton, has called Southern California home for 17 years. He's a human performance optimization coach, functional fitness fanatic, and hardcore surfaholic. In early 2020, as the Covid-19 pandemic caused gyms to shutter their doors, Jeremy found himself without a place to coach his clients and unable to find a quality kettlebell anywhere. No joke, there was literally a nationwide kettlebell shortage. While trying to adapt to the times, he scoured the web for equipment and finally came to the realization that he needed to take matters into his own hands. Thus, SoCal Kettlebellz was born.
OUR MISSION
01
KEEP MOVING.
Movement is our lifeblood. This is not just our fitness philosophy. We embrace this mantra in all aspects of business. We look for ways to continue moving forward, refining our customer experience, and creating content that resonates with our audience.
02
SHARE THE STOKE.
Our business was born from the support of small business owners and entrepreneurs in the fitness community. We look for ways to pay it forward and build a strong SKB community, rooted in our core values of functional strength training.
03
EDUCATE TO EMPOWER.
Whether you're a kettlebell guru or a total newb, we hope to inspire you to share or grow your kettlebell knowledge. We believe the world will be a lot better, and little stronger with more kettlebells in it.